Effective customer relationship management for SMBs that contribute 8% of national GDP :
Satisfied customers are instrumental to a company’s popularity, goodwill, and profitability. A seamless customer experience enhances engagement with the brand and breeds loyalty. According to research done by Gallup, a fully-engaged customer brings in 23% more revenue and profitability compared to an average customer. The Gallup research further reveals that interactions and engagement with the brand strongly influence a customer’s buying decisions rather than rational thinking.
