By Aleem Shaikh
Khadi to reach retail malls and retail chains.
Mumbai, 16 Nov. 2017: Very soon you may be able to buy your favourite fabric Khadi from Shoppers’ Stop, Star Bazar, Apna Bazar, Infinity Mall, Pantaloon, Big Bazaar or D mart and Raymond . With a view to bring Khadi at the door steps, KVIC is exploring setting up of Khadi Korners in major retail showrooms and malls like Big Bazar, Pantaloons etc. A high level interaction with CEOs of major retail chain was held on 16.11.2017 at Centrum Hall, World Trade Centre, Mumbai.
V. K. Saxena, Chairman, KVIC, A. K. Panda, Secretary to Govt. of India, Ministry of MSME and B. H. Anil Kumar, J.S and CEO, KVIC graced the event and interacted with the Captains of retail chains.
Extending his gratitude to the trust bestowed in him, KVIC Chairman Vinai Kumar Saxena– who has recently completed two years of his chairmanship briefed about the golden history of the heritage fabric of khadi. “khadi being promoted by Prime Minister of India in past two has seen 34% growth, which is remarkable. But to take it to another level and make it available in every corner of the Nation this initiative of opening in Khadi Korners in Malls like Viviana, Bombay Store, Suvidha, Max fashion and Life style, Culture Shop of Hiranandani, Raymonds, Peter England, Ethnicity will certainly make it accessible to the buyers. The uniqueness of Khadi needs to the recognise among the upcoming fashion designers and the popularised and adopted by the established fashion designers. with branches in all cities thousands of these stores present across India will certainly help khadi create a niche in every house.
Recently the Khadi Gramodyog Bhavan store in Delhi witnessed a record sale of Rs 1.2 crore. During Diwali, Khadi gift coupon sales recorded an overwhelming 680 per cent rise. Compared to last year, the total sales of Khadi and village industries products have risen almost by 90 percent. One can clearly see that today, the youth, the elderly and women of every age group are taking to Khadi.” ” he added.
Corroborating his views, Secretary MSME, Dr.Arun Kumar Panda addressing on the occasion that suggestions received from the leaders and representatives of retail chains of malls will give value addition to khadi and its other products. This will also give an idea to think out of box and create Khadi fabric for the youth who are always looking for something fashionable. This will certainly take Khadi above present level and popularise among the youth and the high end buyers. With this not only KVIC and millions of artisans connected with us ail benefit, but will be a win-win situation for both the ends. Certainly excitement and curiosity among all could be seen at the meet.
Further to involve reputed designers as well as upcoming designers and students, interaction was also held at the same venue. Dept. AMD (P.V. Polytechnic), SNDT, Womens University, NIFT, premium fashion institutes in Mumbai also participated.
“Fashion designers Ritu Beri opined that Khadi ,the fabric has romance, history and versatilities which is easily adoptable and adorable by the wearer once they start wearing it.”
Neeta Lulla another fashion designer advocated on making it a high end fabric as per the need and demand of the market.
The representatives of the malls came up with the open suggestion for taking up the initiative to the next level with concrete plans very soon.
With an objective to give thrust to marketing of Khadi in line with the clarion call given by Hon’ble Prime Minister through Mann ki Baat for promoting sale of Khadi and supporting rural artisans, KVIC is also participating in the World Trade Expo 2017 where B2B.