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Online Lotteries to Double Global Markets by 2027, Study Finds

Online Lotteries to Double Global Markets by 2027, Study Finds

Online and mobile lotteries are estimated to reach a $5.8 Billion valuation by 2027 according to an industry study. India is at the forefront of this trend and desi companies help domestic lottery markets reach digital maturity.

Online Lotteries Post Stable Growth in Times of Economic Uncertainty

A market analysis of the global lottery industry reveals that 2021 was yet another successful year for mobile and internet-based lotteries. Both current and projected trends confirm the rising importance of online lotteries, as shown by the annual Research and Markets report.

Published by the US-based consultancy Global Industry Analysts, the market study stresses the fact that online lotteries will almost double in size in the next five years, from a current $3.1 billion to $5.8 billion. An average growth rate of 9.5% is estimated after the onset of the 2020 Covid pandemic, tracing a clear course for more digital games for money.

Companies focusing on the Indian lottery market like Online Lotteries India are cited among the most important actors in the global mobile lottery market. Known as trusted sources for genuine market information, this desi online lottery site marks a new era of global recognition for the Union market.

In fact, India is behind only the likes of China, with the latter projected to maintain an average market growth rate of around 12.6%. The Subcontinent is firmly among the most dynamic online lottery markets like Germany, Japan and Canada. The mid-term projection sees the US market grow barely over $1 bln, while India is revealed to have an online lottery potential well beyond such figures.

The Weight of India’s Legal Lotteries

With Covid-induced physical distancing speeding up the nation’s digital transition, the Indian lottery market has marked a definitive shift in consumer preferences, an expert look into the industry points out. The segment used to be a livelihood source for over 10 lakh small retailers, bringing in up to Rs 50,000 crore of public revenues annually (not counting taxes on winnings).

The introduction of GST on legal entertainment and offline games for money – more than the current global economic slowdown – was the factor that caused a sharp drop in lottery ticket sales. The State-run lottery industry suffered both excessive taxation and illegal competition by black markets.

The public awareness of online lottery alternatives put a pressure on paper lotteries like never before, with governments seeing a previously stable income source shrink drastically. This has led to a number of local public welfare programs being cut, as well as a decrease in grass-roots employment.

Yet, influencer insights and global digital trends remind us that India is capable of reviving its government lottery segment by using the same tools that offshore operators do. Online and mobile lotteries enable flexible distribution, management and financial transparency. They bring the product closer to the (mobile-first) consumer market and make it more attractive to the huge young population of India.

With 150 million online gamers – and over 750 million active internet users – Bharat has a unique chance to propel its government lottery market into the future. A definitive transition to online and mobile environments does not only seem necessary but in many ways inevitable.

Disclaimer – We don’t endorse online gaming. Readers may participate at their own risk.


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