By hello Mumbai Team (Vile Parle West)
KVIC has taken another initiative of extending helping hand to the rural artisans from remote corners of Maharashtra by organizing Khadi Haat 2016 in the heart of Mumbai Metro city where a group of rural artisans across remote Villages of Maharashtra are selling their traditional handmade goods. With a view to provide organic and eco friendly goods to the buyers on this New Year festive season, this exhibition is organized from 26th December 2016 to 1st January 2016.
Shri Vinai Kumar Saxena, Chairman, KVIC Addressing the media on this occasion said, “this kind of act of promoting rural artisans in urban market not only serves the cause of socio –economic unity of nation’s creative diversity but spinning Charkha transforms lives and brings harmony in the life of the spinner. Live example are the juvenile Children who were provided training in spinning which has made them financially independent but has brought behavioral Changes, making them responsible citizen. ”.
He also briefed on the most recent MoU executed between KVIC and REC on 21st December 2016 which will extend financial support of Rs. 5.50 crores to setup composite spinning, weaving and garment unit at Varanasi.
He also briefed on tie up with other major organizations to increase sale and connecting with youth in Schools and Universities. This is developing taste of eco-friendly and ethnic taste among youth.
Speaking on effect of Demonetarization CEO KVIC, Ms Usha Suresh said, KVI sector was not much affected by this change of transaction. The departmental sales outlets were already carrying out digital sale for e.g. in KVIC flagship store at New Delhi almost 91% retail sale is digital. This is effective way to develop a corruption free system. Besides this she also informed about the KVIC’S organizing various awareness programmes about benefits of cashless transactions among Khadi and Village Industry Institutions and artisans.
The exhibition Khadi Haat has attractive ethnic collection of herbal products, health food, attractive handmade paper, pottery, handicraft, wood craft, leather, aggarbatti, honey, herbal products, pickles, cultural heritage, craftsmanship and extensive varieties eateries that reflects taste and showcase value of Maharashtra. First of this kind this exhibition is a marketing support to artisans, institutions and entrepreneurs engaged in production of Khadi & Village Industries products predominantly in rural areas of Maharashtra.