VAIBHAV BABAJI, THE BRAIN BEHIND THE LATEST MAAC DIGITAL CAMPAIGN
As the country watches the Indian team cruise through the semi-finals of Cricket World Cup 2019, the audiences witnessed a series of ad films on making a career in VFX and Animation through a wide range of courses offered by Maya Institute of Advanced Cinematics (MAAC). Mumbai based Rejoiice Entertainment headed by Mr. Vaibhav Babaji had a clear thought of showcasing the audiences how they could opt for alternative careers. The ads are currently streaming live during the ICC Cricket World Cup 2019 on Hotstar and various other digital platforms. MAAC is a renowned institute known for training thousands of students in 3D Animation, Visual Effects and Multimedia for years.
“In our more than 20 years of experience in the M&E sector, we have seen a drastic shift in this space which makes it a platform creating world class content. With the finest in-house talent, our creative thinkers have the ability to quickly deliver on the client requirements with a quick turnaround time. Our idea was to clearly communicate to the audiences how simple it is to make a fast growth career in this segment and that’s exactly what we did for MAAC’s campaign”, says Vaibhav Babaji, Founder of Rejoiice Entertainment.
In one of the ad, an overwhelmed family is seen delighted that their son has multiple job offers after completing a course from MAAC. It displays the kind of opportunities that are now opening up in the Media and Entertainment industry in India. We have seen some top notch visual effects in many of Indian blockbusters clearly indicating that the industry is now not shying away from investing in enrichment of the content & visually rich cinematography, a professionally trained person fits right in the profile which is highly recognized in the industry. In another video a group of friends discuss about how there is a dearth of traditional jobs in India and right then another friend suggests how beneficial it was to pursue a career in this flourishing industry.
Mr. Pravir Arora, Chief Marketing Officer, Aptech Ltd. said, “There is an exponential growth in the demand for skilled man-power in the Media & Entertainment Industry & MAAC focuses on making the students skill-ready for this flourishing & dynamic sector. For our campaign, the idea was to establish a strong communication which connects, relates & appeals to our customers. Our brief was to communicate the plethora of job opportunities available in the M&E industry. Rejoiice gauged our requirement and delivered to the best of their potential.
Rejoiice Entertainment was founded in the year 2005 and since then has partnered with clients across various sectors and verticals with a clear focus of thinking out-of-the-box and deliver messages of brands in the most innovative, engaging and meaningful ways as possible. “In our Rejoiiceful journey so far we have closely worked with noted brands like Indian Express Group, Godrej, Indian Oil, Saint-Gobain, Future Group, Aditya Birla Group, Abbott, Cipla, Lupin, Ipca, Glenmark, Dr. Reddy’s to name a few. We strongly believe that the key messages that a brand wants to deliver should be communicated in the simplest way possible”, mentions Vaibhav Babaji.