Home Uncategorized VLCC unveils the ‘Milano Glam Look’ for the upcoming festive season in Mumbai

VLCC unveils the ‘Milano Glam Look’ for the upcoming festive season in Mumbai


By Aleem Shaikh

Mumbai, July 21, 2017: VLCC, the premier global beauty and wellness brand, today unveiled the ‘Milano Glam Look’ for the upcoming festive season in Mumbai. The look has been specially designed for the young, smart and beautiful Indian women of today, by Ms. Caterina Chiari, a renowned international makeup artist from Italy. It is in line with the latest makeup trends and also takes into consideration the specific nuances like skin tone as well as fashion trends for the festive season that is round the corner.

Caterina visited the VLCC centers in Mumbai and exclusively demonstrated the latest ‘Milano Glam Look’ for the upcoming festive season to VLCC customers. Caterina also shared beauty and makeup tips along with the easy Do-It-Yourself tips that will help the Indian women to look gorgeous in every occasion this festival season and also be in sync with the global make up trends. Caterina also shared that the international makeup trend for the season is to be simple and smart, yet very trendy. These include bold lips, winged eyeliner with heavy and downturned lashes, defined brows and mesmerizing, smokey eyes. She also mentioned that the earthy colors and tones of bronze will be the preferred colors this festive season.

Speaking on the event, Mr. Ashutosh Bhardwaj, Chief Business Officer- Wellness Services, VLCC said “VLCC has been instrumental in transforming lives and enabling women to look and feel beautiful. We believe that right makeup can play an integral role in enhancing a woman’s personality and ensuring she feels more confident. Over the past 2 months, we have successfully organized the VLCC Makeup Festival across cities in India aimed at educating our customers on how makeup can be used to define looks and help accentuate natural beauty. The festival received a tremendous response from customers across age groups and across cities. We are excited to roll out the first-of-its-kind ‘Milano Glam Look’ for the Indian women, ahead of the festive season. We are confident that this will be a huge hit amongst the women in Mumbai as they get ready for the hectic festive season with a lot of socializing with friends and family.

We are confident that this look will be a huge hit amongst our customers in Mumbai and will ensure that they look stunning.”

Catrina is a Graduate in Scene Make Up and Wigs, from the Academy Teatro alla Scala in Milan. She works as a makeup artist for multiple projects like film shoots, wedding and special events. Catrina also gives private lessons on makeup theory and techniques, self-makeup and cosmetology. In the past, Catrina has attended the Milan Film Festival for the screening of “Buono per gli occhi”, as a part of the crew, where she was the makeup artist of all well-known Italian actors as protagonists. She has also partnered with Miss Bordeaux 2014 as a makeup artist. She also was the only makeup artist and hairstylist of the advertising by Deveyes Group, directed by Yassen Genadiev.

About VLCC Group

Founded by Mrs. Vandana Luthra as a beauty and slimming services centre in 1989, VLCC is today widely recognized for its comprehensive portfolio of beauty and wellness products and services and also enjoys a high level of consumer trust. The VLCC Group’s operations currently span 330 locations in over 150 cities and 14 countries across South Asia, South East Asia, the GCC Region and East Africa. This includes UAE, Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, Kenya, India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore and Thailand. VLCC:

  • Manages one of the largest chains of Slimming, Beauty & Fitness centers across Asia;
  • Runs one of Asia’s largest networks of vocational education academies in Beauty & Nutrition;
  • Manufactures in Switzerland and the company’s plants in India and Singapore, a comprehensive range of skin care, hair-care and body-care products as well as nutraceuticalsunder the VLCC Natural Sciences™, Skin MTX™, BelleWave™, Enavose™, VLCC Slimmer’s™, VLCC Shape Up™, Specifix™ and VLCC Wellscience™ brands, which are not only used as consumables in treatments and therapies at all VLCC Wellness Centers globally but are also retailed through over 100,000 retail outlets and beauty salons across South Asia, the Gulf Cooperation Council (GCC) countries, South East Asia and East Africa.


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