Meet Kirti Mishra, founder of Mrujaa, an ethnic saree brand read her Sucess Story here on International Women’s Day

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Meet Kirti Mishra, founder of Mrujaa, an ethnic saree brand read her Sucess Story here on International Women’s Day

 

Every year, March 8 is celebrated as International Women’s Day across the world to promote women’s rights and honour their achievements across the political, economic, social and cultural spheres.

Thank you for having me, it’s a pleasure to be here and share my journey with your readers.

Hello Mumbai News 

Could you Introduce yourself for our readers.

Kirti Mishra :

Hello everyone, I’m Kirti Mishra, the founder of Mrujaa, an ethnic saree brand dedicated to reviving traditional weaves that embody the rich cultural heritage of India.

Prior to this, I had over a decade of experience in corporate and retail banking with ICICI and Kotak Bank.

Hello Mumbai News :

What Inspired to start your Business

Kirti Mishra :

In 2021, during the pandemic, the idea of Mrujaa was born. was a time when we witnessed the struggles of the weavers and a desire to preserve and promote the exquisite art of traditional Indian weaving took shape.

Mrujaa strives to carve a niche in traditional Indian weaving and bring unique hand-weave creations to all saree lovers. In this process, we are working to grow our community of weavers so that we can make an impact on their lives and create a means of sustainable livelihood for our weavers. At present, we have more than 200+ weavers who handweave Mrujaa sarees

Hello Mumbai News

What Challenges have you faced as a Woman Entrepreneur and how did you overcome them.

Kirti Mishra :

I would say, challenges and entrepreneurship go hand in hand for anyone who is building something from scratch irrespective of their gender. I was fortunate to be encouraged by my family members, especially my husband who has been supporting every initiative of Mrujaa and is also a co-founder.

Though startup life is unpredictable when it comes to challenges, we have been solution-focused since inception and believe there is a solution to every problem.

Hello Mumbai News

Tell Something about your Brand and how people can benefit from it.

Kirti Mishra :

Mujaa, pronounced “मृजा”, is a Sanskrit word for “purity”. At mrujaa, we epitomize purity, authenticity, and elegance for the beautiful you. We believe each saree celebrates the threads of pure art, embodying a distinct story meant to be shared and cherished by saree lovers.

Our journey began with a passion to revive the stories of intricate design, delicate traditional weaving, and exquisite art that adorn handmade sarees across India. mrujaa is more than just a brand; it’s a movement towards sustainable fashion and economic empowerment.

Through our commitment to ethical practices and environmental sustainability, we offer our customers not just exquisite, handcrafted sarees, but also the satisfaction of contributing to the upliftment of artisan communities and preserving age-old traditions.

Hello Mumbai News

Where Does your Inspiration come from.

Kirti Mishra :

As mentioned earlier Mrujaa is pursuing its mission to preserve and celebrate the timeless treasures crafted by Indian weavers.

With every saree, we honour the artisans’ legacy, ensuring their artistry continues to flourish. At Mrujaa, we aspire to drape every saree enthusiast with our finest creations and become a symbol of trust and a cherished part of their lives.

Hello Mumbai News

Do you feel that in  India there are enough structures and facilities put in place to assist women to expand their Startup Journey

Kirti Mishra :

In the past few years, we have witnessed several new initiatives and policy-level interventions from the government, which is a welcome step towards building a culture of entrepreneurship in India. Programs like Startup India and Maarg are aimed at supporting entrepreneurs in their journey. Niti Aayog’s Women Entrepreneurship Platform has been facilitating women entrepreneurs since its launch in 2017.
We are also seeing several established organizations supporting the startup ecosystem through accelerators and incubation programs that not only guide entrepreneurs but also help them in fundraising. However, there is an urgent need for policy-level changes that drive more women to take up entrepreneurship.

Hello Mumbai News

How you balance your professional and personal life .& can you share some tips for women Entrepreneurs to maintain balance between work and family life.

Kirti Mishra :

Balancing Professional and Personal Life:
A woman’s life revolves around managing multiple things at once. This often makes us good at management. However, the intensity of work makes balancing professional and personal life challenging.

Many women have shown resilience and grit to overcome these challenges and become successful in life. The support from family and friends makes it easier to create a balance between personal and professional life. One must continually strive to be consistent and improve every day.

Hello Mumbai News

What advice would you give to someone who are aspiring Women Entrepreneur

Kirti Mishra :

Advice for Aspiring Women Entrepreneurs:
My advice to aspiring women entrepreneurs is simple: believe in yourself, stay true to your vision, and don’t be afraid to take calculated risks.

Surround yourself with people who support you. Work to continuously seek knowledge and improve yourself. Face the problems with confidence and reach out whenever you need help.

Hello Mumbai News

What Women Inspire you.

Kirti Mishra :

Women Who Inspire Me:
My mother has been my inspiration and pillar of strength in the entrepreneurial journey.

Her support and constant push to challenge me every day provide an impetus to strive towards making mrujaa a global brand.

Hello Mumbai News

What’is your Future plans for 2024? Where do you see yourself after 1year.

Kirti Mishra :

In 2024, Mrujaa aims to expand its reach globally, forge sustainable partnerships, and launch innovative initiatives to further empower our weaver communities. I envision Mrujaa as not just a brand but a global movement towards sustainable fashion and social impact.

Hello Mumbai News

What are 3 Key things that you have learned as an Entrepreneur in 2023

Kirti Mishra :

Key Learnings as an Entrepreneur in 2023:
Three key learnings from 2023 are,
It is important to continually create value for consumers
As an entrepreneur, one must wear multiple hats and never shy away from dirtying their hands
One has to creatively find solutions to the problems that crop up during the entrepreneurial journey

Hello Mumbai News

Where our readers can find you and keep in touch with you..

Kirti Mishra :

Where to Find Us:
We invite everyone to visit us at mrujaa.in
One can also connect with us on Instagram and Facebook.
Instagram @mrujaaindia
Facebook @mrujaahttp://Instagram @mrujaaindia Facebook @mrujaa

Hello Mumbai News

What hurdle did you face in your business in 2023 and how did you overcome them.

Kirti Mishra :

Given the nature of weaving, some of our exquisite sarees take longer time to be weaved. In 2023, we set out to reduce the turnaround time for these sarees so that we can fulfill the orders of our customers as per their need. We worked with our weavers to address this challenge.

Hello Mumbai News

What’s is the USP of your Brand?

Kirti Mishra :

The unique selling proposition of Mrujaa lies in our commitment to authenticity, and purity in each thread weaved by our weavers. We believe, each saree tells a story, and we are storytellers.

Hello Mumbai News 

Memorable day oe Moment of 2023?
Kirti Mishra :

Memorable Day or Moment of 2023:
In 2023, we introduced our season specific saree collection. This has been cherished by all sarees lovers.

Rapid Fire:

Hello Mumbai News :
Favorites:
Place :Varanasi, for its rich cultural heritage and spiritual aura.

Actor: Amitabh Bachchan, for his iconic performances and timeless charm.
Actress: Vidya Balan, for her versatility and powerful portrayals.
Person: My mother, whose wisdom and strength continue to inspire me every day.
Food: Pani Puri, for its burst of flavours and nostalgia.
Favourite Quote: “In the end, we only regret the chances we didn’t take.

Hello Mumbai News :

What if you were given the power to change one thing from the world what would you change?

Kirti Mishra :

One Thing to Change in the World:
If given the power to change one thing in the world, I would strive to eradicate gender inequality in all its forms, ensuring equal opportunities and rights for all individuals, irrespective of gender.

 

 

 

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