Startup Name : Fab Allure
Founder : Ayesha Fayaze Memon
Brand Category : Beauty and Skincare
Startup Headquarter : Mumbai
Find her on Social Media : http://faballure.in/
Female entrepreneurship is vital for our future. Collectively we can make a change by closing the gap between men and women in the workforce.
Entrepreneurs are those adventurous, daredevils who drive deep into the pressing problems of society and try to find solutions to them, not by leaving the responsibilities in the reins of the government or business, but by trying to change systems as a whole and persuading societies to take new initiatives.
India being a growing economy is a hotspot for young entrepreneurs. With a large population of more than 130 crores, businesses all over the world see it as a potential destination for establishing a start-up. For years, males dominated the business industry, leaving less or no room for females. But the trend has changed now. More and more women are jumping into the business and many have successfully established globally renowned brands. Creating job opportunities for a large number of people, the women have braved the societal pressures and stereotypes to come up with the solutions that are far more reliable and innovative.
recent years, Maharashtra and Mumbai has witnessed an increase in women-owned businesses in fields such as household Industry, fashion, farming, IT, manufacturing, oil, and more. The development has broken the gender stereotype where women are depicted as weaker and incapable.
These bold and fearlessly ambitious entrepreneurs are shaping the future of Maharashtra, serving as mentors to millions of women and youths.
In our Entrepreneur series today we are introducing you a very dynamic and popular Entrepreneur of Mumbai who is known for her remarkable and outstanding performance in the field of Beauty and Skincare who always believes in Women Empowerment. Yes we are talking about Ayesha Fayaze Memon she share her Entrepreneurial journey with Hello Mumbainews.com Correspondent Priyanka Yadav.
In this day and age, influential Muslim women are using social media as a platform to share with the world their lives and their work. From politicians to authors and athletes, seeing the Muslim woman experience so represented and diverse can be incredibly inspiring. It may even be a source of motivation for the rest of us to go out there and make our mark in the world.
Defying stereotypes, a growing number of Muslim women are launching their own businesses in financial capital of India, MUMBAI and across the world, cashing in on the rapidly growing market for Muslim-focused consumer goods.
The fashion world has started making space for Muslim women over the past few years, and it’s about time. We’ve seen increased representation of Muslims Women Entrepreneurs in startup world.
Fab allure is a beauty skincare and hair care brand located in Mumbai.
The owner Ayesha Memon shared with us her struggle journey from a housewife to a successful brand owner.
I was a home maker and used to work day and night for my family. I was really occupied and never thought this day would come. I always had interest in doing business from when I joined my first year in college (kishinchand chellaram) and was really worried about how to become a successful entrepreneur. But as time passed and I got married I thought that it would just remain as my dream.
After nearly 7 years of our marriage my mother-in-law told me to do something which can keep me engaged and stress free and likewise my family supported me in taking my very first step towards online business which was on a very small scale in year 2016. At the same time I got my daughter and I call her my lucky charm. That’s because she came in my life and I was able to fulfil my dream. Before starting my business I learned formulating my Herbal Products, Organic Products, Aromatherapy based products with many institutes online and offline.
I started working on social media from 2017 and launched my brand Fab Allure as a herbal brand where I use to provide hand curated skin care and hair products .
I kept on learning and formulating products and started making cosmetics, personal care, baby care and even per care products .
I was very happy with the reviews that my clients really trust me and they loved my brand. So I decided to expand it on a professional level. I registered my brand and took governments various approvals and finally launched my professional products related to hair care and skincare. I focused on the quality of Products, Packaging, Advertising all on my own as I enjoyed doing so. My main motive was to create not only my brand awareness but also wanted to make people aware about how skincare and haircare is so important.
No one can have a perfect fair skin or straight shiny hair but, Yes, you can get a skin or hair which are free from any kind of major problems like excessive hair fall, patchy skin, dark circles, dandruff. You can definitely get rid of this problems and there is a true solution. I want to make people aware about this and let them start taking care of there skin and hair.
A good skin and good hair makes you confident to stand in front of others. So it is necessary to keep yourself in hygiene as skincare and hair care is also a part of it
Talking about my business I love doing it and it really made me learn many things of corporate line.
Every women must think or try for doing some kind of business it will change your mind and it will change your negative point of views in positive. You will not loose hope unless and until you loose your network that’s it and it will never happen.
My message to all Women Entrepreneurs out there is try to focus on doing some or the other kind of business big or small. Women are the strongest entrepreneurs as compared to men, they have a capability to convert anyone into buyers. Make yourself confident as now it is not difficult for anyone to start there business in this digital world. It has become very easy to run your business efficiently just sitting at home. My journey started with handmade and now we have launched FDA approved products. It is like a dream come true for me and I feel blessed to have my supportive family and my husband. My Inspiration my Mom and Dad, my strength my daughter and my brand supporters my friends. It would have never been possible without them. I hope this brand grows more and more as it has been doing from past 6 years and I keep making more products and more launches.
News Compiled by Sejal Bhise