Female entrepreneurship is vital for our future. Collectively we can make a change by closing the gap between men and women in the workforce.
Entrepreneurs are those adventurous, daredevils who drive deep into the pressing problems of society and try to find solutions to them, not by leaving the responsibilities in the reins of the government or business, but by trying to change systems as a whole and persuading societies to take new initiatives
India being a growing economy is a hotspot for young entrepreneurs. With a large population of more than 130 crores, businesses all over the world see it as a potential destination for establishing a start-up. For years, males dominated the business industry, leaving less or no room for females. But the trend has changed now. More and more women are jumping into the business and many have successfully established globally renowned brands. Creating job opportunities for a large number of people, the women have braved the societal pressures and stereotypes to come up with the solutions that are far more reliable and innovative.
recent years, Maharashtra has witnessed an increase in women-owned businesses in fields such as household Industry, fashion, farming, IT, manufacturing, oil, and more. The development has broken the gender stereotype where women are depicted as weaker and incapable.
These bold and fearlessly ambitious entrepreneurs are shaping the future of Maharashtra, serving as mentors to millions of women and youths.
In our Entrepreneur series today we are introducing you a very dynamic and popular Entrepreneur of Mumbai who is known for her remarkable and outstanding performance in the field of Fashion Designing who always believes in Women Empowerment. Yes we are talking about Shashikala Watve, Fashion Entrepreneur, she shares her Entrepreneurial journey with Hello Mumbainews.com Correpondent Sejal Bhise
Startup Name : Ethnic Fashion
Founded in 2020
Startup Headquarter : Mumbai
Find her on Social Media : https://www.instagram.com/invites/contact/?i=1989i1ffbqk5w&utm_content=cnf3h83
Saree is a traditionally modest and ‘feminine’ garment, and as of now being re-energized by a new wave of fashion enthusiasts.
For Centuries, Saree has been integral to the lives of many south Asians. Saree is an embodiment of traditional, conventional and ‘feminine’ beauty.
One such Saree enthusiast is Shashikala, Founder of Ethnic Fashion.
Over the next three years, Shashikala aims to enhance the beauty of ethnic sarees to at least 10,000 women and to spread the history, culture, art of traditional handloom sarees from different countries of India and countries across the seven seas.
Shashikala was into Chocolate business and since in 2019, her eldest daughter was in her10th standard and in order to devote maximum time she closed her chocolate business. Her business networking settings were completely shut down.
She had to spend a few months at home paying attention to the girl. She had been wondering into which business she should foray into from home environment. It was while watching a video on YouTube, she saw Meesho’s ad and found out exactly what Meesho is all about. Then she realized that Meesho is an app through which you can make money by selling online from home. By downloading the Meesho app, she started online selling business from scratch. Initially, there was a lot of excitement in the beginning which gradually turned into tension. Clients were getting the wrong products and their faith in me kept waning. Shashikala immediately decided to start her very own online business by shutting down the Meesho app.
She was very fond of sarees and decided to start a saree business. She wondered from where to get sarees on wholesale. Meanwhile she searched on Google and came across a new identity for Saree.
India is a vast country embedded with the history, art tradition and culture of Saree.
She loved sarees and while studying about sarees, she fell in love with it and respects it.
The Big question was what to name it? Her family suggested many new names to her new born saree business. Ethnic Fashion became the favorite of all. She started saree business on 1st January 2020 with great enthusiasm. Then sadly Coronavirus was in the air and lockdown was imposed in March which shut all business houses including hers. Nevertheless she didn’t give up. With online business meetings she consistently tried to reach out to people and keep in touch with them, and to inculcate her Ethnic Fashion in the minds of the people. Megha feels happy that she could communicate Ethnic Fashion to the masses.
Her competition for online ladies was for Covid Warriors. There was a prize of one hundred and one and there were 17 sponsors.
About the features of Ethnic Fashion, one can get traditional handloom woven sarees from different states at very reasonable and affordable prices by giving gifts and offers. Made available different brand of Sarees like Patu Silk, Kanjeevaram, Chanderi, Organja, Satin, Linen, Jamdani, Khadi and many more.