Female entrepreneurship is vital for our future. Collectively we can make a change by closing the gap between men and women in the workforce.
Entrepreneurs are those adventurous, daredevils who drive deep into the pressing problems of society and try to find solutions to them, not by leaving the responsibilities in the reins of the government or business, but by trying to change systems as a whole and persuading societies to take new initiatives
India being a growing economy is a hotspot for young entrepreneurs. With a large population of more than 130 crores, businesses all over the world see it as a potential destination for establishing a start-up. For years, males dominated the business industry, leaving less or no room for females. But the trend has changed now. More and more women are jumping into the business and many have successfully established globally renowned brands. Creating job opportunities for a large number of people, the women have braved the societal pressures and stereotypes to come up with the solutions that are far more reliable and innovative.
recent years, Maharashtra has witnessed an increase in women-owned businesses in fields such as household Industry, fashion, farming, IT, manufacturing, oil, and more. The development has broken the gender stereotype where women are depicted as weaker and incapable.
These bold and fearlessly ambitious entrepreneurs are shaping the future of Maharashtra, serving as mentors to millions of women and youths.
In our Entrepreneur series today we are introducing you a very dynamic and popular Entrepreneur of Pune who is known for her remarkable and outstanding performance in the field of Education who always believes in Women Empowerment. Yes we are talking about Sarika Maniar, she share her Entrepreneurial journey with Hello Mumbainews.com reporter Janvi Panjwani
“Welcome to my profile :
Myself Sarika Kalpesh Maniar founder & director of Aimsetters Educational institute (Pune, Maharashtra).
I come from a very humble background from small town Jamnagar (Saurashtra) Gujarat. I was born & raised in Jamnagar. I did my schooling from St. Ann’s high School Jamnagar in 2000. I did my post-graduation in the field of MBA (finance) from Jaysukhlal Vadhar institute of Management studies Jamnagar in 2002. After completing my post- graduation, I wasn’t lucky enough to get placed in finance field & had no choice but to begin my career in insurance sector as a marketing executive where my job responsibilities majorly involved hardcore marketing & selling of insurance products. After getting married in 2004, I continued working with insurance cos like Kotak Mahindra & have worked in capacity of branch manager with HDFC standard life insurance for almost 5 yrs. But suddenly due to severe health conditions & other family responsibilities I couldn’t cope up & finally decided to take a sabbatical or a career break. Again in 2014 when my daughter was 5 yrs old I took up part time opportunity in English language trainings to live my passion.
Working with educational Institutions, many colleges & taking up freelance assignments in English language development, soft skills like communication, campus to corporate, job interview skills, coaching students for various overseas entrance exams like IELTS, TOEFL, GRE & SAT for almost more than a decade now what I happen to learn that I have power to impact people, bring change or transformation in their lives by helping them to choose right career path & finally live their dreams.”
Experts of Interview :
What led you start your entrepreneurial journey? Or your success story ?
When the whole educational system from elementary to tertiary level had been collapsed during the lockdown period of the novel coronavirus disease 2019 (COVID-19) not only in India but across the globe. Somehow, I felt the need of holistic approach to education & trainings – that addresses students’ learning, social and emotional needs –was crucial, especially in times of crisis which finally led me to embark on my entrepreneurial journey in March 2020. Till date we have been successfully conducting trainings. There are many things to be aware before venturing into entrepreneurship. My experiences of being in training industry for more than a decade has helped me to carry out this journey successfully. I firmly believe there is no perfect start up and commit. We can start with any setup. Secondly, I believe in order to impart successful trainings one needs to evaluate existing knowledge and skills and identify of “gaps” which helps to bring complete transformation in lives of students. At Aimsetters Education institute we have comprehensive training programs & customized study materials to satisfy students requirements.
Since inception in March 2020 we have been able to train more than 5000+ students in area of Spoken English, Business English & have successfully conducted trainings in collaboration with Aspire training solutions at RIIM (Arihant college of Management institute Pune, in English Language development & communication skills , activity sessions conducted as part of induction program for RIIM ,Trainings with JSPM college (Rajarshri shahu college of engineering Pune,(Thathwade Branch) in business english , personal grooming & body language , JSPM (Wagohli Branch) Pune, in Stress Management , Resume Building & its identification on Social media & Active listening skills . Trainings conducted in PDEA college of Engineering on topics like Creating Success: Mind & Body – Body language -nonverbal communication skill for more than 1000+ students.
We have also trained more than 3000+ students & working professionals who seek to study abroad or migrate to countries like Canada, USA, Germany & Australia in overseas entrance exams like IELTS, TOEFL, GRE & SAT with successful collaborations with overseas consultants to help them to choose right universities & live their dreams abroad.
What challenges did you face in your journey?
One of biggest challenge faced when I embarked on my entrepreneurial journey was to raise funds for new start up, meeting business expenses like internet charges ,buying plans to conduct online sessions ,registration of institute expenses , set up a business plan as I had no prior experience ,designing customized courses , sometimes setting accounts due to late payments of fees for the month, selling niche , marketing ideas & plans , creating students base , connecting with corporate & colleges for various training requirements, timely payments from collaborators, learning various digital platforms like zoom, google meet & teams to conduct sessions online , fierce competition of already established institutes in market with their similar courses & training programs, financial & job losses faced by students due to pandemic situations & their inability to pay fees to take up right kind of courses, free webinars, low budget or discounted courses offered hampered the growth of institute for more than 6 months. Difficulties faced by students with good Wi-Fi conditions to attend online sessions on time also delayed their plans of booking for entrance exam dates, Frustration among students seeking admissions abroad due to closing of exam centres & less energetic to cope with their studies during lockdown led them to drop their plans to study abroad as well difficulties in getting admissions in India due to shutting down of schools & colleges. Other challenges faced looking for certified trainers & qualified staff to train students & their payments during pandemic overloaded me with lot of sessions sometimes. social media challenges, offers & discounts similar to competitors. offerings sometimes, shifting of roles is the biggest challenge faced. But we can’t end yet. In the spirit of being entrepreneurial, these challenges are huge opportunities that we can entrepreneur our way through and move the needle forward.
What is your passion ?
I am passionate about travelling I love to travel whenever I get time from my busy schedules like weekends or plan some trips during vacation. I love to explore new places, connect with people & understand their culture, languages spoken & their success journeys. I also love to play sports like Badminton as sports helps to reduce stress, helps us to feel energetic, build up our physic & boost stamina. I love to read motivational books about great authors that inspires us through our life. My other hobbies are watching movies, hanging out with friends on weekends, family members & spend some quality time with them.
What message would you like to give to upcoming Entrepreneurs and Students?
Message I want to share for emerging entrepreneurs & students: Never give up where there is a will there is a way. Follow your passion, be prepared to work hard & sacrifice, and above all, don’t let anyone limit your dreams. There is no shortcut for success (for students. A road towards the journey of success is not easy there are many challenges faced be prepared to overcome those & there should be continuous learning process to excel, evolve & grow in your field as well finally living your dreams.
You are also the Vice- chairperson for ALL – ladies league Maharashtra Education policy, would you like to tell something about ALL ?
ALL is the largest multinational movement of global sisterhood – a worldwide web of women as “sisters beyond borders.” With a global network of 250,000 ‘Soul Sisters,’ connected across 120 countries, we are en route to Mission Million – energising a million women by 2022 and 5 million by 2025.
Our ethos: Potential in ALL. Possibilities for ALL. Power to ALL.
Our guiding mantra: Love ALL, Serve ALL.
POWER OF A GROUP: Alone we strive, together we thrive.
Our way of emboldening women’s success and sisterhood is VIA creating chapters/circles/groups worldwide. There is nothing more powerful than a group of women united in purpose.
The blossoming of our tribe and vibe, and the blooming of our ecosystem via related platforms of WEF, WICCI, SHE Economy, G100 is a testimony and tribute to the power of women’s groups.
A group of women, connected in sisterhood, share and care in mutual empowerment – opening up endless possibilities for ALL.
A CHAPTER: Circle of Sisterhood and Support
A group led by a Chapter Chair constitutes an ALL Chapter or a Circle of Sisterhood and Support Group. With a tribe and vibe of sisterhood, and using free social media platforms, a chapter, led by a chapter chair, helps create a group of women who collectively want to grow the group to include at least 100 women.
By pooling in our mutual networks for mutual support, where each one – brings one, we All collectively have more go-to-networks for our mutual growth. It’s an informal, free, self-help and support group with distributed leadership where we can be ourselves and belong as well to a greater group that functions as our family of Soul Sisters: encouraging and enabling one another, and collectively setting goals/doing projects with engagement and enterprise, creating opportunities for ALL.
Our Code of Conduct is ALL Positivity, No Negativity.
Membership is Free (so we don’t have any central pool of funds).
All members “make things happen” with their resourcefulness, enterprise, networks and distributed leadership.
ROLE OF A CHAPTER CHAIR
The main role of an ALL chapter led by an ALL Chapter Chair is thus to create a group of sisterhood with a minimum of 100 sisters, plus appoint other chapter chairs based on the level of leadership (country, state, city).
Structure: As circle of sisterhood, ALL chapter groups have a relatively flat structure with minimal hierarchies. Each sister and every member is a custodian of culture and an embodiment of inclusion and inspiration.
However, the City Chairs, State Chairs, and Country Chairs across sectors have incrementally greater responsibilities of chapter setup, guidance and mentoring.
https://www.aall.in/ – This is the link for ALL