Female entrepreneurship is vital for our future. Collectively we can make a change by closing the gap between men and women in the workforce.
Entrepreneurs are those adventurous, daredevils who drive deep into the pressing problems of society and try to find solutions to them, not by leaving the responsibilities in the reins of the government or business, but by trying to change systems as a whole and persuading societies to take new initiatives.
India being a growing economy is a hotspot for young entrepreneurs. With a large population of more than 130 crores, businesses all over the world see it as a potential destination for establishing a start-up. For years, males dominated the business industry, leaving less or no room for females. But the trend has changed now. More and more women are jumping into the business and many have successfully established globally renowned brands. Creating job opportunities for a large number of people, the women have braved the societal pressures and stereotypes to come up with the solutions that are far more reliable and innovative.
Recent years, Maharashtra has witnessed an increase in women-owned businesses in fields such as household Industry, fashion, farming, IT, manufacturing, oil, and more. The development has broken the gender stereotype where women are depicted as weaker and incapable. These bold and fearlessly ambitious entrepreneurs are shaping the future of Maharashtra, serving as mentors to millions of women and youths.
In our Entrepreneur series today we are introducing you a very dynamic and popular Entrepreneur of Mira Road who is known for her remarkable and outstanding performance in the field of Household Decoration who always believes in Women Empowerment. Yes we are talking about Shalaka Masavkar, she share her Entrepreneurial journey with Hello Mumbainews.com reporter SejalBhise
StartupName : Shrau Creation
Founder : Shalaka Masavkar
Famous As : Entrepreneur
Startup Headquarter : Mira Road
Welcome to my Profile,
I am Shalaka Masavkar,
Growing up, I was interested in doing something artistic and creative. I got this hobby interest from my mother and was also a reason of my desire to learn new things. When I was in college, I use to go to Anjarlekar Sir of Virar to design Saree (Paperwork). After graduation, for few years, I used to do fabric painting in the firm of the renowned artist Anju Majethia. Anju didi use to always say as I was a right hand for her. While working with them, I got to learn the art of rotating freehand brush on direct clothes (Dress, Scarf, Saree, Shirts) which helped me to gain confidence, as well as understanding the relationship with color, which has benefited me a lot throughout my life. After I got married, I had to leave my job due to family responsibilities. However, after some time, my friend called me to ask if I could make some handmade items for an exhibition, to which I immediately agreed. I gave my friend some of the items that was made by me, all the items got sold immediately and I got more demand. I saw this as an opportunity to cultivate the art and culture of Maharashtra. Thus, I decided that I would start my own business called Shrau Creation. Eventually, I started making beautiful things like Diwali fancy diyas, Haldi kumkum items, Rakhis in Rakshabandhan, Rukhwati accessories and home decoration. I participated in exhibitions with all of these and got a great response. Over time, the number of my clients grew and things started to go abroad.
Covid-19 halted the world. It was a time when there were lockdowns everywhere. I did not know what to do during this time. At that time, I got in touch with Madam Pournima Shirishkar. Rakshabandhan was about to arrive. As per my usual practice, I had the raw materials for Diwali so without wasting any time, I began making rakhis.
While I was able to make rakhis, the question of how to deliver them arouse in my mind. Then I shared my problem to Madam Pournima, who has a strong personality and always strives to empower women. On the very next day, they offered me a courier service online. Then I posted my rakhis online, and I received a good response. My customers personally called me to thank me and to tell me that because of me their brother was able to receive a rakhi and they were able to celebrate Rakshabandhan. Along with Rakhis I used make home Ladoos and burfi, which I used to send by courier and i was overwhelmed by their response and blessings.
I also participated in the online Namaste Bharat exhibition in Singapore on Diwali and got a great response. The exhibition was later set up at the World Trade Center. I am also happy to say that my products are reaching out to cine artists on behalf of Dalan Maharashtra. Indeed, Udyoginichi took me on a high leap by staying with Purnima Madam. I used handle my business very even though I have to take care of my family, I take tuitions apart from that I am also a social worker, as my family has also supported me in each step of my life, they had been my back bone. I try to maintain the quality of my products, and every year I try to come up with something new, which will make my customers happy and satisfied. Thank you for everyone’s valuable support.
Brief Introduction of ZhepUdyogini :
Mumbai based business Networking startup, Founded by Purnima Shirishkar, who is famous Entrepreneur of Maharashtra. Zhep Udyogini is based in Mumbai, work for Women Entrepreneur with the mission to achieve financial freedom and grow a professionally through network.
Purnima is a Highly Effective influencer in the field of women entrepreneurs personal development and startup business she is a certified trainer of stock market analysis in NSE or BSE and postgraduate or MA in Economics. Over 10 year experience in stock market training.