Female entrepreneurship is vital for our future. Collectively we can make a change by closing the gap between men and women in the workforce.
Entrepreneurs are those adventurous, daredevils who drive deep into the pressing problems of society and try to find solutions to them, not by leaving the responsibilities in the reins of the government or business, but by trying to change systems as a whole and persuading societies to take new initiatives
Jammu and Kashmir with its scenic beauty of the valleys, sizzling climate and apart being a tourist paradise is also a haven for business.
A new era has emerged for women entrepreneurship in Kashmir with Women Entrepreneurs being capable of achieving great heights in every field.
Likewise Muslim Women Entrepreneurs have gradually made their mark in their business profession. They are proving nothing less in the business field as Women Entrepreneurs.
Notably the Union Territory is identifying & empowering Women Entrepreneurs that includes Muslim Women Entrepreneurs as role models.
There is no field- political, social or economic in which the women of Jammu and Kashmir haven’t earned accolades and prestige. Infact, the social status of women in the society of Jammu and Kashmir is very much better than other parts of the country.
In our Entrepreneur series today we are introducing you a very dynamic and popular Entrepreneur of Jammu who is known for her remarkable and outstanding performance in the field of Ethnic and designer wear who always believes in Women Empowerment. Yes we are talking about Sehrish Chowdhry, she share her Entrepreneurial journey with Hello Mumbainews.com Correspondent Priyanka Yadav.
Startup Name : Zoyish Store
Founder : Rukhsana kousar
Brand Category : Ethnic and designer wear
Area of Operation : Jammu
Find her on Social Media : https://instagram.com/the_zoyish?utm_medium=copy_link
Kashmir with its Art and Legacy in the Modern World has been an inspiration to all and sundry in varied profession and business with its pristine natural landscapes and its indigenous flora and fauna. One such inspirations that saw its emergence in the luscious snow-capped valley is ethnic wear, designer wear, shawls, ethnic carpets, embroidery authentic Pashminas and so forth. All these have been a treasured piece of accessory.
Amid these is a store called Zoyish where its clothing highlights one’s colorful life. Zoyish is into making of designer ethnic wear, western wear, designer gowns specialists in wedding outfits.
Sharing her professional journey, 18 year old Sehrish Chowdhary, made it known that
recently the store forayed into hand work embroidery inspired by Indian traditions that includes various types of embroideries i.e Dabka, tilla, chikankari, zardozi, aari, gota patti, phulkari, mirror work etc. High quality fabrics and materials are used for embroideries.
Initially in 2019, Sehrish functioned from a very small rented accommodation. But, barely got orders and bookings. With the help of social media she grew her business and with the help of her mom the brain behind this brand, who helped her financially in every step in the growth of her business. It took two years to build a family of clients and started growing smoothly. Later they shifted base to their own self acquired building which was a boost to business.
Sehrish Chowdhary, is only a 12th class student. When she was 15 she and her mom started this boutique. In the initial months it was difficult for us to take care of boutique and studies simultaneously. But got over it and managed both by judicially managing time. It was more difficult for her mom to take care of her job, kids and home but she was so passionate for designing that she gave him time too to share her passion.
Zoyish is also into making of pherans which inspired her Kashmiri culture with a modern touch for which everyone is so fascinated. At times it becomes difficult to handle the bulk of orders. We use fabrics like silk, crepe, wool, pashmina etc on which we use these different types of embroideries.
We also deal in Pakistani branded suits
We specialise in indo-western wear too and bridal lehengas. Recently launched luxury items that included hand embroidered sarees, reception gowns, dresses for all occasions which represents royalty with a touch of tradition.
Their clients are like family members and they are always open for their queries because it is very important to understand their requirements which is possible only when there is connect between each other. .
The aim of Sehrish and Zoyish is to bring smile on all faces by adding colours to one’s life.
News Input by Dr. Bazillah Yussuf
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