Mumbai: Amid Covid-19 even as everyone is trying to help people through various ways Jyoti Dora is constantly busy in shaping young minds. Reading – studying According to her this is a myth that most people have and their psychology revolves around this.
To burst this bubble from the minds of parents, she floated Readers Adda in 2017, with a mission to help kids get rid of the passive and time-wasting addiction to gadgets and enabling a positive habit of Reading, which shall enrich the children and impact their future in an irreversibly affirmative manner.
She asserted “With children of today’s era being least interested in reading, but more interested in modern electronic gadgets, it is a tough task to inculcate the habit of reading them”. That vintage smell and tender texture of the pages of a book literally can leave an impression that lasts for a lifetime. This feeling needs to be imprinted and or instilled in the lives of children from an early age.
Remarkably, Jyoti Dora, Founder, Readers Adda, is a Certified Storyteller and Certified NLP Practitioner from NFNLP-USA, Certified Transformation Coach and holds a a degree in MHRD.
Her experience ranges across Corporate Companies like Idea, PepsiCo, British Broadband and ABN AMRO BANK with a diverse and enriched expertise in Customer Empathy and Delight, Sales and Marketing. She has also been an Educator in Language and Literature with Galaxy International School.
She needed to perfect her research findings and she enabled Charvi, her young daughter of 9, by the methodology of regularly reading out to her from a wide, carefully chosen collection of books! Charvi transformed into an avid and voracious reader in no time! Jyoti had to constantly augment Charvi’s library at home and soon enough Charvi has read more than 1000 books. It’s also boosts her confidence and she gain excellent language skills.As people around started appreciating her daughter to the point of envy, for being in constant company of books, she saw the need in this segment and prepared a comprehensive Reading Program for children aged 4-14 years.
Centers of Readers Adda are conducive to learning with fun where kids love to come. Dependent kids are encouraged to read from a carefully selected set of books adapted to the kid’s aptitude! She is also into counseling of parents for what type of environmental should be built around children.
She also believes that reading not only heightens concentration, focus and creativity but also makes children more confident, empathetic, better listeners, readers, orators as well as writers.
All of this just by altering the notion from Books = Studies = Effort = Avoidance To Books = Fun = Enrichment!
Her mission is to reach out to children of every strata so that they can form the amazing habit of Reading and become Leaders of Tomorrow!! Amid lockdown she visited slum areas to teach children.
Independent Readers are guided with the choice of books( 3200+
Books) and are continually mentored to help them take the leap, into forming an irreversible and Glorious habit of reading.
Ms Jyoti with her more than 20 years experience in diverse fields, is passionately looking forward to educate people, thereby bringing about a transformation in the society.
News Edit by K.V.Raman