Joanna Broughton, the Executive Director, Truefitt & Hill Global visits India
Grooming is the most indispensable part of one’s routine to create an everlasting impression and no one does it like Truefitt & Hill (T&H). Having served the great monarchs of Britain, T&H continues to serve men with their second-to-none service and hospitality across India and world. Brought to India by Mr. Krishna Gupta & Mr. Istayak Ansari of Lloyds Luxuries Pvt. Ltd., in 2013 by acquiring the Master Franchise License of India, Nepal, Myanmar, Bhutan, Sri Lanka, Bangladesh and Vietnam.
For the first time T&H India introduces Joanna Broughton; the Executive Director, Truefitt & Hill Global alongside Katie and Alice Broughton. who is visiting India with an outline of Global and Indian Brand Expansion.
On this occasion Mr. Istayak Ansari shares, “The Indian grooming market, over time, has been paying for having quasi-neglected men’s needs. ‘Looking good’ is no longer the domain of women and mirror time is now being shared with both sexes. The rising urban middle-class population and improved distribution channels in Tier II and III cities are also expected to stimulate growth through 2020, whereby ample opportunities for T&H to mushroom its finest grooming products and services in different cities of India, we are glad to host Ms. Broughton and explore opportunities for T&H vis-à-vis strategizing on male grooming business in India.”
Ms. Broughton became involved with Truefitt & Hill where she has played a key role in the initiation of the corporate re-positioning process in terms of which the brand’s marketing strategy was radically revised, company’s image and brand’s status addressed and a massive restructure of product offering was affected, both in terms of the product mix as well as product packaging and presentation. The success behind this process translated into hugely strengthened brand credibility which Truefitt & Hill enjoys today, while its current status, as a one of the leading men’s grooming companies in the world, has led to T&H’s rapid expansion both in UK as well as in international markets. Today, T&H’s products sell right across the globe while T&H’s barbershops continually increase in numbers and can be found in London, Canada, USA, Malaysia, Thailand, Singapore, India, Australia, Russia and Azerbaijan as well as Middle East and South Korea, with many more stores in Europe to follow.