Hello Mumbai City Desk :
BappaKa Maan Aapka Samman
Celebrating Festival with a purpose
Mumbai Cha Sheth, the Bappa of Red Cherry Entertainment proudly initiates a campaign “Bappa Ka Maan, Aapka Samman” honoring and appreciating every individual who does social work for the benefit of the society. Its all about helping people in the smallest way possible, where even conveying a small Thankyou can be very powerful.
With this campaign ‘Mumbai Cha Sheth’ has already felicitated to a prominent number of front-line workers like Police, Doctors, nurses, and others.
The idea is not only limited to this festival, but they also actually plan to do this for the whole year.
Red Cherry Entertainment has been celebrating the festival from last 7 years on a very grand scale. They have been executing the biggest visarjan procession in Maharashtra, where they have always encouraged the Indian culture and folk forms by inviting Adivasis and artists from rural areas of all over India.
After the visarjan they engage in activities like beach cleaning, feeding the stray animals, donating clothes to the needy, food distribution etc., With the money they collect during the festival, they use it for tree plantation.
Every year they come up with a new noble concept, this year its ‘Bappa ka Maan, Aapka Samman’. This year’s campaign has been supported by lots of TV and Bollywood Celebrities such as Munmun Dutta, Rakesh Bedi, Makarand Deshpande, Ananth Mahadevan, Sandip Soparrkar and Corporate Houses.
The main belief behind this campaign is to create an awareness around a greater number of people to help each other and stand in Unity. Hence, they came up with the thought of creating ‘#BappaKaMaanAapkaSamman’ hashtag.
The ideator of this humanitarian concept is Mr. Keyur Sheth, who is a young entrepreneur and owner of ‘Red Cherry Entertainment’. It is a leading Indian Artist, Event & Theatre Management Company based in Mumbai’ India. They have been offering services to this industry & people for more than 15 years.
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